China Shanghai Red Star Macalline Jinqiao Mall Identification System

Shanghai Red Star Macalline Jinqiao Mall Identification System

Industry: shopping mall

Service: construction of identification system

The "commercial complex" is a combination of more than three functions of urban living space in the city, such as commerce, office, residence, hotel, exhibition, catering, conference and entertainment, and establishes an interdependent and mutually beneficial dynamic relationship among the various parts, thus forming a multi-functional, efficient, complex and unified complex. It has specific external and internal characteristics. Its external characteristics mainly include: high accessibility, high density, overall unity and functional complexity; Its internal characteristics are shown as: large-scale space, passage tree type traffic system, modern urban landscape furniture design, high-tech integrated facilities, etc.

Based on these most prominent features of the "commercial complex", the planning and design of the logo system of Shanghai Red Star Macalline Jinqiao Shopping Mall is quite complex and important. More consideration should be given to its "points" and "areas". It is necessary to consider both the logo system of each unit and the characteristics of the logo system of the entire "commercial complex". At present, there are many "commercial complexes" built in China, but the whole business format is not mature enough, and the new economy is developing rapidly. The customer experience is constantly compared with that in China, which brings unprecedented opportunities and challenges to the owners and logo design work. However, at present, there is a shortage in this field in China, and there are too many projects pursuing speed, too many projects with rough branches and too few sustainable projects.