Four elements should be highlighted in the production of catering light box

With the increasingly fierce catering industry in China, businesses often make exquisite catering light box menus to attract customers to their stores. So, how to make catering light box more attractive? Haichen light box believes that the production of catering light box should highlight four elements.

1. Uniqueness

The object of the dining light box is a dynamic pedestrian. The pedestrian receives the product information through the visual advertising image, so the design should consider three factors: distance, perspective and environment. On the open square and the sidewalk of the road, it is convenient for the audience to see objects 5 meters above their heads at a distance of 10 meters. Therefore, the first step of design is to determine the location and size of advertisements according to the three factors of distance, perspective and environment. The common outdoor catering light box is generally rectangular and square. We should design it according to the specific environment to make the outdoor advertising appearance coordinate with the background and create a visual sense of beauty. The shape does not need to be unified - it can be diversified, and the size should also be determined according to the size of the actual space and the environment. The catering light box should focus on creating a good gaze effect, because the basis of successful advertising comes from the contact effect of gaze.

2. Suggestive

Since the audience is a flowing pedestrian, the location and time of the audience passing the advertisement should be considered in the design. The pedestrian is unwilling to accept the complicated pictures. Only the simple pictures and revealing forms that attract the attention of pedestrians can attract the audience to watch the advertisements. Therefore, the design of the dining light box should pay attention to the suggestive, graphic, image oriented and text assisted. The use of text should be simple, clear and avoid lengthy.

3. Simplicity

Simplicity is an important principle in the design of recipe light box. The whole picture and even the entire facility should be as simple as possible. The design should be ingenious, and always adhere to the principle of "few but excellent" to ponder, trying to leave enough room for imagination for the audience. It should be known that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complicated the image is, the more confused the audience will feel; The simpler the picture, the higher the attention value of consumers. This is the effective function of simplicity.

4. Planned

The successful production of catering light box must have its strict plan as other advertisements. Advertising designers do not have certain goals and advertising strategies, advertising design will lose its direction. Therefore, when the designer carries out advertising creativity, he should first carry out a series of market research, analysis and prediction activities, and on this basis, formulate the advertising graphics, language, color, object, publicity level and marketing strategy. Once published in the society, advertising will not only play a leading role in the economy, but also play a role in the field of consciousness and exert a subtle influence on real life. Therefore, designers must be responsible for their own work to make the works play a positive role in aesthetic education.