The mental effect of led luminous words

The night of Greater Shanghai is occupied by advertising lights to form a city that never sleeps, and the flashing luminous characters are obviously the leading role of the stage. Since the LED revolution in the advertising industry, the LED luminous characters dominate the advertising of night lighting. The feeling of these luminous characters reflected by us is that the city is prosperous and the city is civilized, and we associate the red and the green with the red.

From the perspective of advertising, the effect of advertising communication is the feeling reflected in people's hearts. First, a dynamic and luminous advertising effect deeply attracts our eyes. It is conveyed to the brain through the eyes, and then the brain reflects on the heart. However, it is difficult to attract the attention of ordinary advertisements that are usually quiet and strange. Therefore, in this sense, the vividness of advertising is very important for the reflection of the mind.

From the perspective of advertising technology, LED is a great progress in the history of advertising. Its invention has brought the progress of various technologies of outdoor advertising. This small luminous body can combine different advertising materials to become a new type of advertising. It is not so much the continuous innovation of modern advertising as the innovation of LED. The performance of LED luminous characters is more prominent, because LED refracts more important to people's psychological effects. From this point of view, It absolutely magnifies the advertising effect.

Studying the advertising effect in people's minds is a very important technical topic in modern advertising science. The reason is that people's aesthetic fatigue, in the very short period of modern civilization, has been exposed to civilization in the past few centuries. To put it bluntly, it is the explosion of the technological revolution. For many new things, we have become: strange to see.